Open to Work · San Francisco, CA

Hi, I'm Kirsten.

Product manager with 5+ years shipping complex AI-powered products across SaaS, fintech, and retail. Oxford MBA. Customer-obsessed. Fluent in what's next.

See My Projects My Experience
5+ Years PM
$1M+ Revenue Driven
4 Industries
Oxford MBA
Kirsten Gansert
San Francisco, CA Oxford MBA Oxford PM Roadmap Winner 2021 IBM GenAI Certified
About

Product Manager at the Intersection of AI & Human Experience

I build products people actually love - from making payroll and benefits easy to understand in the HR tech space to spotting potential theft using computer vision in retail AI. My superpower is translating messy, complex problems into clean product decisions backed by data and customer empathy.

With an Oxford MBA focusing on Digital Strategy and hands-on experience shipping 0-to-1 products across San Francisco, London, and beyond, I bring both strategic vision and execution rigor.

0-to-1 Builder
AI Enthusiast
Customer-Obsessed
Data-Driven
LinkedIn Email Me
Experience

Where I've Built

Focal Systems Retail AI Software
Apr 2025 – Present San Francisco, CA
Product Manager, Customer Experience
  • Built Gen AI-enabled product documentation and knowledge base for customer success and support teams.
  • Managed full product lifecycle for the Store Walk feature, delivering a 5x faster application experience.
  • Led development of Theft Spotter, a new upsell product built using rapid prototyping, iterating on customer feedback to launch to major customers.
  • Conducted on-site customer interviews across Store Associate to C-Suite, translating multi-level insights into actionable roadmap decisions.
Gen AIVibe CodingCustomer DiscoveryRetail AI
Ben AI Benefits Management Platform
Oct 2023 – Apr 2025 London, UK
Product Manager, Payments & Enrollments
  • Drove $1M in additional annual revenue by leading product discovery and execution for key global enterprise partnerships.
  • Managed usability improvements for payments domain, reducing support queries by 32% and improving NPS by 20%.
  • Boosted mobile app engagement by 60% through high-impact feature expansions.
  • Reduced customer onboarding time by 80% by spearheading Gen AI-powered internal tooling.
  • Increased engineering efficiency by 45% by implementing standardized scope documentation structure.
PaymentsGen AI ToolingMobileEnterprise
Automata Robotic Automation Software
Nov 2022 – Oct 2023 London, UK
Product Manager, Admin Experience & Workflows
  • Launched the company's first no-code automation workflow tool, empowering non-technical users in the biotech industry to create complex robotic workflows.
  • Drove upsell of £20K+ ARR per contract by introducing e-signature and audit trail features for US FDA compliance.
  • Conducted 30+ customer demos quarterly, driving real-time market feedback into product strategy.
No-CodeBiotechComplianceRobotics
Captur AI Logistics Management Software
May 2021 – Nov 2022 London, UK
Product Lead
  • Increased platform adoption by 500% through targeted UX improvements and data-driven engagement strategies.
  • Improved release efficiency by 150% and reduced bugs by 25% by implementing rigorous QA frameworks and automated testing.
  • Designed and executed OKR-driven product roadmap with direct board-level impact.
AI LogisticsOKRsQAGrowth
3Q Digital (Dept) Digital Marketing Agency
Feb 2018 – Sep 2020 San Diego, CA
Digital Marketing Account Manager
  • Managed $10M quarterly budgets across 5 accounts, optimizing paid media strategies for SaaS and B2C clients.
Paid MediaSaaSAnalytics
Vibe Coded Projects

Just for fun tools and projects

Built with Claude Code, Lovable, and Figma Make. Give them a try!

Triply

Group trip planner that finds the perfect meeting destination for travelers flying in from different cities. Scores 100 cities by travel compatibility + vibe match across nightlife, beach, outdoors, food & more.

✨ For Fun Next.js 14 TypeScript Google Maps API Amadeus API Claude Code
Try Triply
Sample - NYC + London
🌴 Miami, FL 94%
🏙️ Chicago, IL 87%
🎵 Nashville, TN 81%
🌊 San Diego, CA 76%
✈️ 3 travelers · 2 flying, 1 driving

Benefits & Pay Calculator

A tool to estimate the impact of your benefit selections on your taxes. This calculator also shows smart recommendations, such as if it's advantageous to bump up 401k contributions for tax bracket optimization.

💼 Benefits Tech Vanilla JS Tax Logic Interactive 2025 CA & Federal
Try the Calculator
Sample - $120k salary
Gross (bi-weekly) $4,615
Federal Tax −$695
CA State Tax −$272
FICA + CA SDI −$404
Net Pay $3,245

Haven

Inspired by the app my team pitched for the Oxford Product Management competition — an app focused on commuting safety. Find well-lit, highly trafficked routes with open businesses along the way. "Havens" are verified businesses that can help in an emergency, and a "Beacon" lets you press and hold until you're safe. Trusted contacts can track your commute in real time.

✨ For Fun React 18 Vite Leaflet OpenStreetMap Claude Code
Try Haven
Route Options · Shoreditch
🛡️ Safest Route
Via well-lit streets
94
👥 High Footfall
Busy pedestrian streets
82
⚡ Fastest Route
Most direct path
68
🏠 21 Havens along route
Skills & Tools

What I Bring to the Table

PM Core

Product StrategyAgile / ScrumRoadmap Planning Stakeholder ManagementCustomer Discovery0-to-1 Shipping Go-to-MarketA/B TestingOKRsUX/UI

AI & Vibe Coding

Claude CodeLovableFigma Make Gen AI PrototypingAI Product DevelopmentPrompt Engineering

Data & Analytics

SQLTableauPower BIMetabase RedashGoogle AnalyticsAdobe Analytics

Tools

JiraFigmaMiroNotion SalesforceHubspotMongoDB
IBM GenAI for Product Managers 2025
Oxford PM Roadmap Competition - Winner 2021
Oxford Women's Leadership Alliance Member
Education

Academic Foundation

University of Oxford Saïd Business School, UK MBA - Digital Strategy Sep 2020 – Oct 2021 Winner: PM Roadmap Competition · Oxford Women's Leadership Alliance
University of San Diego San Diego, CA BBA - Marketing (Honors Program) Sep 2013 – May 2017
Get In Touch

Let's Build Something Together

I'm actively looking for my next PM role. If you're building something ambitious and need a PM who ships fast, thinks in systems, and vibe codes their prototypes - let's talk.

kirsteng713@gmail.com linkedin.com/in/kirsten-gansert
Say Hello View LinkedIn
🚀 Available immediately
🌎 Open to remote & SF-based roles
🤖 AI-first product thinking
⚡ 0-to-1 specialist